Product Claims

BRICA

Brica by Munchkin is the #1 selling baby car mirror brand according to IRI Pulse Report Baby Edition. (Latest 52 weeks ending April 21, 2019).

Brica by Munchkin is the #1 selling baby car sunshade brand according to Baby IRI data. (Latest 52 weeks ending April 21, 2019).

Brica by Munchkin is the #1 selling baby car auto seat protector according to Baby IRI data. (Latest 52 weeks ending April 21, 2019).

Cleaning

Munchkin is the #1 Cleaning Brand according to Baby IRI data. (Latest 52 weeks ending April 21, 2019).

Munchkin brushes are the #1 selling bottle brush line according to Baby IRI data. (Latest 52 weeks ending April 21, 2019).

Cups

Munchkin is the #1 Cup Brand according to Baby IRI data. (Latest 52 weeks ending April 21, 2019).

Milkmakers

Milkmakers cookies are the #1 selling lactation cookie according to Baby IRI data. (Latest 52 weeks ending April 21, 2019).

Milkmakers lactation supporting products contain fenugreek, fennel seed, milk thistle, oats, and flaxseed, ingredients traditionally used to support milk supply. Numerous published qualitative and clinical studies have evaluated fenugreek and fennel for breast milk supply, including:

  • Bazzano et al. Journal of Multidisciplinary Healthcare 2016
  • Ghasemi et al. Shiraz E Medicine Journal 2014
  • Ghasemi et al. Iran Red Crescent Medical Journal 2015
  • Sakka et al. Journal of Pediatric Science 2014
  • Thrkylimaz et al. Journal Alternative and Complimentary Medicine 2011
  • Steyn N et al. South African Journal of Obstetrics and Gynaecology 2017

Milkmakers Lactation Drink Mix contains vitamin B6 and B12 to increase energy and promote metabolism. The effects of B vitamins are well-proven in published studies, including:

  • Ford et al. Nutrients 2019
  • Kennedy et al. Nutrients 2016

Milkmakers All-Natural Belly Mask contains Alchemilla Vulgaris Extract (Lady’s Mantel), which is commonly used in cosmetics to reduce the appearance of stretch marks caused by pregnancy, weight loss, etc. Lady’s Mantel and its stretch mark reducing benefit have been reviewed in published literature, including:

  • Cordeiro et al. StatPearls Publishing 2019
  • Cordeiro et al. Journal of Surgical & Cosmetic Dermatology 2009
  • Lordani et al. Mediators of Inflammations 2019
  • Provital S.A. et al. International Journal of Cosmetics Science 1998
  • Storl. The Healing Power of Medicinal Plant 2012